soy…what did you say?
Soy product has been used in paints and stains for a long time, but not in the craft market. Delta has introduced a soy based paint, varnish and wood stain complement to their line on 4 oz jars. In effect, what has been developed in the industrial market eventually finds its way down as a [...]
soy it is: organic painting
Some people call it greenwashing, but to others its being socially responsible. The arts and crafts industry has been crawling into the area of ”green” products at a snails pace, partly under the impression that if their water based paints and sealers are certified ”non toxic” or child safe,by the Art and Creative Materials Institute, [...]
The mediums are the message
There are certain brands of product we sell in which the sales of acrylic mediums is equal or exceeds the sales of paint. Jo Sonja from Chroma comes to mind as does Liquitex from Winsor-Newton. I remember being at a bachelor friends condo and he asked me to take what i wanted from the fridge [...]
Delta
Delta craft used to be the top brand we sold. Hard to believe it outsold Americana, but it had a cachet way back then and the beginners loved it because its consistency is more liquid and allowed beginners to master floating techniques much easier, or at least they thought so. Then, there was no money [...]
