The mediums are the message
There are certain brands of product we sell in which the sales of acrylic mediums is equal or exceeds the sales of paint. Jo Sonja from Chroma comes to mind as does Liquitex from Winsor-Newton. I remember being at a bachelor friends condo and he asked me to take what i wanted from the fridge [...]
Delta
Delta craft used to be the top brand we sold. Hard to believe it outsold Americana, but it had a cachet way back then and the beginners loved it because its consistency is more liquid and allowed beginners to master floating techniques much easier, or at least they thought so. Then, there was no money [...]







