The mediums are the message
There are certain brands of product we sell in which the sales of acrylic mediums is equal or exceeds the sales of paint. Jo Sonja from Chroma comes to mind as does Liquitex from Winsor-Newton. I remember being at a bachelor friends condo and he asked me to take what i wanted from the fridge [...]
Book value
Its amazing how the Decorative painting book business seemed to torpedo itself into a black hole. Going back seven or eight years ago we were selling over 50,000 decorative painting books a year, which is not a lot, but significant considering it was all being sold to French speaking customers. Companies like Eas’l and Viking [...]
Pencil me in
One of the better moves of the last year was taking on a distribution of Winsor-Newton products in Quebec. We were pretty aware of the value of the Liquitex and Winton oil lines, as well as Reeves in the lower quality. However, we were never really exposed to Derwent which contains all the pencils. Its [...]
Spray and go away
Americana Sealer and Finisher has always struck us as a unique product, that we have never seen elsewhere, and its been around almost forever. What is unique about it is that it can be applied as a sealer, painted over, and then used used as a varnish to seal the final work. Its also been [...]
