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02-April-11. Mod podge in industrial quantities. What are they doing with gallons....
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The mediums are the message

March 15, 2011 - Art Supplies

There are certain brands of product we sell in which the sales of  acrylic mediums is equal or exceeds the sales of paint. Jo Sonja from Chroma comes to mind as does Liquitex from Winsor-Newton. I remember being at a bachelor friends condo and he asked me to take what i wanted from the fridge in addition to a beer. I opened the fridge and it was jam packed. Considering had had probably not been cleaned since the Visigoths sacked Rome I proceeded carefully.  Filled to the brim, but there was nothing to munch. All he had were every sort of pickle, relish, mustard,  salad dressing , and ketchup  known to man or beast, but nothing one could actually eat on its own. And painters are the same way; lots of mediums they almost never use.

When we first began with Jo Sonja, the mediums were outselling paint by 4-1. Everyone was using their sealer and clear glaze medium no matter  what sort of lower quality paint they were completing the projects in. The Deco-Art and Delta mediums were selling a bit, but not in proportion even though most of them were decent. Plaid was totally off the radar. Jo Sonja had a great choice of mediums and maybe part of it was a status thing;  have a few good bottles of mediums on the table in class to show you know what the good stuff was.

At one time many of the Jo Sonja mediums were available in gallon sizes and people still ask for it, though its hard to understand buying a gallon of retarder.

The Madame Pickwick Hot Air Balloon promo continues with its Around the World in Eighty Days event:

*All orders over $250 qualify for free-freight in Quebec

*All orders over $500 qualify for free-freight in Quebec + 3% off invoice

*All orders over $1,000 qualify for free-freight in Quebec +5% off invoice….

In fine arts, the same holds for Liquitex. They may buy cheaper brands, but everyone uses at least some Liquitex mediums. Its hard not too. With the possible  exception of Golden, they have the most complete line out there and the pricing is decent. We sell a lot of  gallon formats of different styles of modeling paste or gloss medium to professional painters. We have stores that order Deco-Art paint and Liquitex mediums which is an odd juxtaposition.

…All orders over $3,000 qualify for free-freight in Quebec + 10% off invoice

*All orders over $1,000,000 qualify for free-freight in Quebec + one elephant from India with climate control

Ontario, N.B., P.E.I. and N.S. qualify for 1/2 freight. ROC on a case by case basis.

Wholesale inquiries should be directed to Benjamin Bouchard at


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